How to Write Clearly: Write with purpose, reach your reader and make your meaning crystal clear (The Freelance Writer’s Starter Kit)
Whatever you're writing, you have to make it clear.
You could be writing a website, a brochure or a client presentation. You could be preparing a job application, an email or a classified ad. Or you might be writing an article or a book.
Whatever it is, the clearer you make it, the better your results will be.
How to Write Clearly will help. It's an authoritative yet easy-to-read guide that will make your non-fiction writing more colourful, expressive and precise.
Writing is more than just words on a page. It's a process of communication.
That's why How to Write Clearly draws on cutting-edge ideas from psychology, education and linguistics to look deep inside the reader's mind and explore the 'why' as well as the 'how' of writing technique.
It's ideal for marketers, businesspeople, journalists, educators and anyone who needs to communicate with the written word.
You'll learn:
How to understand your reader and tune into what they need How to use plain language to make your writing accessible, readable and relatable Ten treacherous traps you must avoid Proven techniques for explaining new ideas How to captivate your reader with storytelling, humour, intrigue, perspective and more What really changes readers' minds How to craft clear sentences and paragraphs Using empathy and pacing to put the reader at their ease How to choose the right structure, length and title Pages of pro tips for drafting, editing and using feedback.Fully illustrated and referenced, with a wealth of examples throughout, How to Write Clearly is the definitive guide to non-fiction writing today.
Expert writers say…‘I’ve been a writer for almost 40 years and this book gave me new insight into what writing is all about.’
Doug Kessler, Co-founder, Velocity Partners and board member, CLEAR Global (from his foreword)
‘This is the book I don’t want my clients to read. Because, if they do, they won’t need me to write copy for them anymore.’
Jackie Barrie, copywriter and writing trainer
‘Being able to write clearly is an invaluable skill, and this book tells you exactly how to do it. It's comprehensive, practical and really easy to read. Highly recommended.’
Sharon Tanton and Sonja Nisson, The School of Valuable Content
From the Publisher
Learn to write for your reader
Writing clearly is an essential skill – in business, in education, and in everyday lifeHowever, it’s not just about choosing words and putting them on a page. It’s a process of communication that includes both writer and reader. You can see it in the diagram.
How to Write Clearly puts the reader first. Throughout the book, you’ll explore how you can educate, persuade, and intrigue the reader with your words, so your ideas fit perfectly with their interest.
About the book Full-length, great value purchase Fun, friendly and easy to read Clear, simple structure Packed with dozens of examples Fully indexed and referenced Illustrated throughout
From Doug Kessler’s foreword
I’ve been a writer for almost 40 years and this book gave me new insight into what writing is all about. It also gave me practical ways to improve my writing and to edit my early drafts more effectively.
It’s not just a style guide. It’s a book about how to think—and what to think about—before you write. Then how to turn that clear thinking into clear writing. Then how to make that writing better.
Above all, Tom’s work is based on respect for the reader. He doesn’t just preach that, he demonstrates it by respecting you and what you’re trying to achieve right now.
Frankly, I wish I’d written it.
Doug Kessler
Co-founder, Velocity Partners (Content Marketing Agency of the Year, 2016)
Board member, CLEAR Global
From the author
Thanks for checking out How to Write Clearly.
I know you have no shortage of writing books to choose from. So here’s what I promise if you choose mine.
· No pompous rants about words or phrases I love or hate. (What really matters is what works.)
· No stuff that may have worked in the 1950s, but sure won’t today. (Readers change, and so does language.)
· No so-called ‘secrets’, quick fixes or magic ‘tricks’. (There’s no way round it – learning to write takes work.)
· And no grammar geekery or peans to punctuation. (Clear and correct are two different things.)
Instead, we’ll explore the big questions that every writer must answer: Who am I writing for? What am I trying to tell them? What’s the best way to explain new ideas? And how can I change the reader’s mind?
Even though I’ve been writing professionally for 25+ years, I still learned so much from writing this book. Now, that knowledge is yours.
Thanks for reading… and enjoy the book.
Publisher : ABC Business Communications Ltd (August 28, 2021)
Language : English
Paperback : 351 pages
ISBN-10 : 1739915402
ISBN-13 : 978-1739915407
Item Weight : 15.5 ounces
Dimensions : 5.5 x 0.8 x 8.5 inches
Price: $14.95
(as of Feb 06, 2025 01:39:03 UTC – Details)
Whatever you’re writing, you have to make it clear.
You could be writing a website, a brochure or a client presentation. You could be preparing a job application, an email or a classified ad. Or you might be writing an article or a book.
Whatever it is, the clearer you make it, the better your results will be.
How to Write Clearly will help. It’s an authoritative yet easy-to-read guide that will make your non-fiction writing more colourful, expressive and precise.
Writing is more than just words on a page. It’s a process of communication.
That’s why How to Write Clearly draws on cutting-edge ideas from psychology, education and linguistics to look deep inside the reader’s mind and explore the ‘why’ as well as the ‘how’ of writing technique.
It’s ideal for marketers, businesspeople, journalists, educators and anyone who needs to communicate with the written word.
You’ll learn:
How to understand your reader and tune into what they need
How to use plain language to make your writing accessible, readable and relatable
Ten treacherous traps you must avoid
Proven techniques for explaining new ideas
How to captivate your reader with storytelling, humour, intrigue, perspective and more
What really changes readers’ minds
How to craft clear sentences and paragraphs
Using empathy and pacing to put the reader at their ease
How to choose the right structure, length and title
Pages of pro tips for drafting, editing and using feedback.
Fully illustrated and referenced, with a wealth of examples throughout, How to Write Clearly is the definitive guide to non-fiction writing today.
Expert writers say…
‘I’ve been a writer for almost 40 years and this book gave me new insight into what writing is all about.’
Doug Kessler, Co-founder, Velocity Partners and board member, CLEAR Global (from his foreword)
‘This is the book I don’t want my clients to read. Because, if they do, they won’t need me to write copy for them anymore.’
Jackie Barrie, copywriter and writing trainer
‘Being able to write clearly is an invaluable skill, and this book tells you exactly how to do it. It’s comprehensive, practical and really easy to read. Highly recommended.’
Sharon Tanton and Sonja Nisson, The School of Valuable Content
From the Publisher
Learn to write for your reader
Writing clearly is an essential skill – in business, in education, and in everyday life
However, it’s not just about choosing words and putting them on a page. It’s a process of communication that includes both writer and reader. You can see it in the diagram.
How to Write Clearly puts the reader first. Throughout the book, you’ll explore how you can educate, persuade, and intrigue the reader with your words, so your ideas fit perfectly with their interest.
About the book
Full-length, great value purchase
Fun, friendly and easy to read
Clear, simple structure
Packed with dozens of examples
Fully indexed and referenced
Illustrated throughout
From Doug Kessler’s foreword
I’ve been a writer for almost 40 years and this book gave me new insight into what writing is all about. It also gave me practical ways to improve my writing and to edit my early drafts more effectively.
It’s not just a style guide. It’s a book about how to think—and what to think about—before you write. Then how to turn that clear thinking into clear writing. Then how to make that writing better.
Above all, Tom’s work is based on respect for the reader. He doesn’t just preach that, he demonstrates it by respecting you and what you’re trying to achieve right now.
Frankly, I wish I’d written it.
Doug Kessler
Co-founder, Velocity Partners (Content Marketing Agency of the Year, 2016)
Board member, CLEAR Global
From the author
Thanks for checking out How to Write Clearly.
I know you have no shortage of writing books to choose from. So here’s what I promise if you choose mine.
· No pompous rants about words or phrases I love or hate. (What really matters is what works.)
· No stuff that may have worked in the 1950s, but sure won’t today. (Readers change, and so does language.)
· No so-called ‘secrets’, quick fixes or magic ‘tricks’. (There’s no way round it – learning to write takes work.)
· And no grammar geekery or peans to punctuation. (Clear and correct are two different things.)
Instead, we’ll explore the big questions that every writer must answer: Who am I writing for? What am I trying to tell them? What’s the best way to explain new ideas? And how can I change the reader’s mind?
Even though I’ve been writing professionally for 25+ years, I still learned so much from writing this book. Now, that knowledge is yours.
Thanks for reading… and enjoy the book.
Publisher : ABC Business Communications Ltd (August 28, 2021)
Language : English
Paperback : 351 pages
ISBN-10 : 1739915402
ISBN-13 : 978-1739915407
Item Weight : 15.5 ounces
Dimensions : 5.5 x 0.8 x 8.5 inches
