The Sephora Story: The Retail Success You Can’t Makeup (The Business Storybook Series)
What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere.
Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry.
The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store.
Through Sephora’s story, you will learn:
How to lead the evolution of a decades old brand and how to relaunch it in a new market. How to create a customer experience that revolutionizes an industry. How to bring together multiple brands under one roof without compromising their identities. And how to reach a younger audience and ignite a passion for your product.It’s more than just makeup, it’s an experience and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.
From the Publisher
AUTHOR BIO
Mary Curran-Hackett is a versatile and prolific author, editor, and ghostwriter. An avid business and leadership ghostwriter with Kevin Anderson & Associates, she is best known as the author of the critically acclaimed and bestselling novels, Proof of Heaven and Proof of Angels (William Morrow/HarperCollins). Mary’s personal essays have been anthologized and published nationally. In addition to her own writing, Mary has edited hundreds of books and ghostwritten over twenty published books for executives, entrepreneurs, doctors, artists, celebrities, and religious leaders. When not traveling, she calls Cincinnati home and enjoys her time there with her husband and two children.
Learn how Dominique Mandonnaud transformed a small perfume boutique into an international beauty retailer while overcoming obstacles all along the way.
Learn how Sephora used innovative test-and-learn practices, high-tech tools, and data to transform the cosmetic and skincare buying experience.
Discover how Sephora dealt with pitfalls and major challenges like lawsuits, scandals, diversity and inclusion issues, and how they plan to meet the ever-changing and evolving retail landscape in the future.
Learn how Sephora has evolved and adapted to the digital age with a proven business model that is the envy not just of the cosmetics world, but of all retail.
ASIN : B07WHJXYZN
Publisher : HarperCollins Leadership (May 26, 2020)
Publication date : May 26, 2020
Language : English
File size : 1793 KB
Simultaneous device usage : Up to 5 simultaneous devices, per publisher limits
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 185 pages
Page numbers source ISBN : 1400220580
Price: $14.39
(as of Jan 02, 2025 03:49:46 UTC – Details)
What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere.
Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry.
The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store.
Through Sephora’s story, you will learn:
How to lead the evolution of a decades old brand and how to relaunch it in a new market.
How to create a customer experience that revolutionizes an industry.
How to bring together multiple brands under one roof without compromising their identities.
And how to reach a younger audience and ignite a passion for your product.
It’s more than just makeup, it’s an experience and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.
From the Publisher
AUTHOR BIO
Mary Curran-Hackett is a versatile and prolific author, editor, and ghostwriter. An avid business and leadership ghostwriter with Kevin Anderson & Associates, she is best known as the author of the critically acclaimed and bestselling novels, Proof of Heaven and Proof of Angels (William Morrow/HarperCollins). Mary’s personal essays have been anthologized and published nationally. In addition to her own writing, Mary has edited hundreds of books and ghostwritten over twenty published books for executives, entrepreneurs, doctors, artists, celebrities, and religious leaders. When not traveling, she calls Cincinnati home and enjoys her time there with her husband and two children.
Learn how Dominique Mandonnaud transformed a small perfume boutique into an international beauty retailer while overcoming obstacles all along the way.
Learn how Sephora used innovative test-and-learn practices, high-tech tools, and data to transform the cosmetic and skincare buying experience.
Discover how Sephora dealt with pitfalls and major challenges like lawsuits, scandals, diversity and inclusion issues, and how they plan to meet the ever-changing and evolving retail landscape in the future.
Learn how Sephora has evolved and adapted to the digital age with a proven business model that is the envy not just of the cosmetics world, but of all retail.
ASIN : B07WHJXYZN
Publisher : HarperCollins Leadership (May 26, 2020)
Publication date : May 26, 2020
Language : English
File size : 1793 KB
Simultaneous device usage : Up to 5 simultaneous devices, per publisher limits
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 185 pages
Page numbers source ISBN : 1400220580
